Mush is the friendliest app for mums. We exist to ensure you stay happy, confident and connected through every stage of motherhood.

We understand the importance and brilliance of shared experience so we unite local mums in peer-group ‘pods’ of five, with similar interests and one (or more) cute, screaming, dribbling things in common.

Whether learning from experts and each other, navigating mummy milestones or meeting for mojitos, Mush gives you the learning, close support, friendships, engagement and quite frankly good fun that mums both need and deserve.

Think of Mush as your classroom, after school club and back row of the bus… all rolled into one.

2014
2015
2016
2017
2017
2018
2018
2019
2020
2021

November

Two women’s tired eyes lock across the swings. One has blonde hair, a toddler, and a newborn.

The other… has blonde hair, a toddler and a newborn. Katie and Sarah are the only two adults in a drizzly playground in Barnes, south west London.

Both desperate for company, they strike up a conversation. Turns out they have even more in common than hair colour and offspring headcount.

Summer

Over a few chaotic Pizza Express lunches, Katie and Sarah tentatively start chatting about how there ought to be an easier way to make mum mates.

They scribble on scraps of paper, chat to a few people who know way more than they do about apps and wonder if they could possibly pull this off.

They come up with the name Mush after much brainstorming, because it’s what mums’ brains sometimes feel like, it’s what babies eat AND it’s an old slang term for friend. Some people think it stands for Mums Social Hub, but this is just a happy coincidence.

May

The app is launched. Largely thanks to Katie’s total shamelessness, hundreds of mums sign up in south west London… then thousands around London… then thousands and thousands and thousands further afield.

There are even Mushers in Australia. Woah. Turns out it was quite a good idea then.

January

Mush is now a bit of a thing, it seems. No more working in coffee shops while the babies are napping, Alex and Isabel officially join and the team (a team!) move into their first actual office – it has free fruit and everything.

Thousands of mums are downloading the app every day, and the most popular profile tags are “sleep-deprived” and “wine lover”.

Mush is making the news, with Katie and Sarah doing plenty of schmoozing to spread the word.

April

Mush is growing and growing – and has even caught the attention of The Duchess of Cambridge, who Katie and Sarah are invited to meet as part of the Heads Together mental health campaign.

That evening, everyone gets very drunk to celebrate.

…continued

May

Mush throw an extremely chaotic first birthday party at London Zoo (turns out it’s true that you should never work with animals and children…) and release this lovely video to celebrate, featuring real mums whose lives have been changed by Mush.

October

Katie and Sarah are invited to Buckingham Palace for more chat about maternal mental health. They catch up with their old pal Kate, along with Prince Harry.

November

Mumday.

January

Another office move! The ever-expanding Team Mush moves into a more permanent home at Huckletree West, and get an unexpectedly early new addition in the form of Sarah’s third baby, Noa, who’s born at just 29 weeks gestation. Thankfully, after a long stay in hospital, she’s absolutely fine.

June

Mush gets a book deal! The Mumsition: Your Friendly Companion To The First Year Of Motherhood, written by Isabel with regular puke breaks while deep in morning sickness with her second baby, is published to rave reviews.

Stacey Solomon and some other lovely friends of Mush come and chat about all things motherhood at the book launch.

…continued

May

Another new arrival – Katie welcomes her third daughter, Maggie, to the world.

She’s soon a regular fixture at team meetings (and team drinks…) and makes some valuable and charming contributions.

September

Katie and Sarah host their own Ted Talk! As part of Ted X NHS, they tell the story of the app, and don’t cock it up even one tiny bit. Whoop.

May

Another new arrival – Katie welcomes her third daughter, Maggie, to the world.

She’s soon a regular fixture at team meetings (and team drinks…) and makes some valuable and charming contributions.

September

Katie and Sarah host their own Ted Talk! As part of Ted X NHS, they tell the story of the app, and don’t cock it up even one tiny bit. Whoop.

March

Mush reaches their 600,000th sign up as the pandemic strikes and the world goes into lockdown. Over 80,000 mums message in the month of March. Mums everywhere are really put to the test!

September

Katie reflects on the impact and power of shared group experience, particularly amongst the strong friendships made through Mush in tough times. After researching some clever, proven theories backing the ‘power of five’ for close support, friendship and learning, the concept of Mum and Mum-to-be ‘Pods’ is born. Another lockdown brings intense planning!

January

Following the light 2020 shone on the workplace, conversations around ‘Mush Maternity’ pick up steam. Women and employers should not feel motherhood is an inconvenience, but an opportunity. Mush’s energised, two-pronged approach for both mums and business is propelled forwards over far too much coffee.

March

A brand-new plan needs a brand-new brand. Mush rebrands with a logo that represents a baby bump, pods and big, beaming smile (not to mention a swing, says Katie’s mum) with a colour scheme to brighten up the drizzliest of playgrounds.

April

Mush 2.0 launches. Right here 🙂

Mumifesto

Welcome to the wonderful world of Motherhood – the concurrent, cataclysmic explosion of love, exhaustion, joy, fear, laughter, tears and change you sort of assumed but never imagined it to be.

Up to your eyeballs in pear puree and Play Doh whilst juggling Zoom calls, in-laws, outlaws, plumbers, playdates and pandemics.

The runaway treadmill you sometimes want to pull the power cable on and worry you’re a terrible human for even thinking it – but you know what, it’s just the absolute boring (sorry), snoring (we wish), old-as-the-hills (eeesh) normal.

Starting from two mums bonding in the spitting playground rain, desperate for a chat and support – we built Mush to make all those highs and lows that little bit better.

Whilst your days are ruled (or about to be) by a tiny person (or people) who have no regard for your health, sanity, bank balance, body, relationship, state of your house or your eyebrows – motherhood is also one of those great big, whopping opportunities for – you. How?

A little bit like school and university – motherhood is the one of the other seminal moments in your life to make lifelong friendships, learn and share experiences together. And we don’t just mean sit-next-to-at-work friends (it’s a great time to forget about them for now!). We mean the lend you £50, muddy in the trenches, cry down the phone, still in the clothes from last night, last Malteser, ride-and die, help each other through early motherhood friends.

So, we connect you to your people (‘pod’) and then help you every step of the way.

Welcome to the wonderful world of Motherhood – the concurrent, cataclysmic explosion of love, exhaustion, joy, fear, laughter, tears and change you sort of assumed but never imagined it to be.

Up to your eyeballs in pear puree and Play Doh whilst juggling Zoom calls, in-laws, outlaws, plumbers, playdates and pandemics.

The runaway treadmill you sometimes want to pull the power cable on and worry you’re a terrible human for even thinking it – but you know what, it’s just the absolute boring (sorry), snoring (we wish), old-as-the-hills (eeesh) normal.

Starting from two mums bonding in the spitting playground rain, desperate for a chat and support – we built Mush to make all those highs and lows that little bit better.

Whilst your days are ruled (or about to be) by a tiny person (or people) who have no regard for your health, sanity, bank balance, body, relationship, state of your house or your eyebrows – motherhood is also one of those great big, whopping opportunities for – you. How?

A little bit like school and university – motherhood is the one of the other seminal moments in your life to make lifelong friendships, learn and share experiences together. And we don’t just mean sit-next-to-at-work friends (it’s a great time to forget about them for now!). We mean the lend you £50, muddy in the trenches, cry down the phone, still in the clothes from last night, last Malteser, ride-and die, help each other through early motherhood friends.

So, we connect you to your people (‘pod’) and then help you every step of the way.

Download Mush